Privacy Policy

Kien Den Trading Company Privacy Policy
Your privacy is extremely important to us so we want you to know exactly what kind of information we collect about you and how we use it.
We’ve set out all the details below.
Please take the time to read and understand this policy. And bear in mind that by using our websites and apps, or contacting us by telephone or providing information to us by way of social media, you agree to its terms.
To help you, we’ve included some links to other websites. It’s worth remembering though that other people, not us, control these websites. We’re not responsible for them.
What information do we collect and when?
We only collect information that we know we will genuinely use.
We may collect:
  • All information you choose to submit to us. You can do that in a number of different ways:
    • By filling in forms, for example when you sign up to offers, news or a competition.
    • By sending us emails and text messages (SMS or MMS).
    • By adding posts, reviews and other comments to any of our websites, apps or other community forums.
    • By liking or disliking our offers and promotions;
    • By adding offers, promotions or products to your shopping lists on our app;
    • By interacting with us on social media platforms such as Facebook or Twitter etc.
    • By talking to us in over the telephone. For example, when enquiring about a purchase or making a complaint.
    • By registering accounts on any of our websites or apps including setting up passwords and preferred user names, contact details, account details, details of friends and relatives, your preferences and interests.
( Important: If you submit details to us of any other person (e.g. a friend) please make sure you have their permission first.)
  • ‘Sensitive’ information on you. And by ‘sensitive’ we mean information such as your racial or ethnic origin, religious beliefs or other beliefs of a similar nature and your physical condition (e.g. if you’re pregnant). We ask for a fair amount of this kind of detail in the forms you fill in, and you can choose whether or not you want to provide it. However, we may also acquire it though social media or as a result of our analysis of your preferences and behaviours (see below).
  • Full details of the purchases you make on our websites, or through our apps and. These include the time, date and location of purchase; the products you buy from us; any relevant delivery address; the resulting points and other benefits you accumulate through and more card; any vouchers, coupons or other alternative means of payment you may use, as well as relevant payment Match & More Match & More Match & More Match & More Cards such as a credit or debit card.
  • Any card or other unique identification numbers we may issue to you from time to time, such as your Match & More card number.
  • Information on what you view, click on and access by way of our marketing emails and text messages (SMS or MMS), websites and apps. For websites, this information may also include where you came to our site from, and where you went when you left it. We also track how often you visit and use our websites and apps. We do this via email and website cookies and similar tracking technology built into our apps.
  • Technical information about the devices you use to access our websites and apps.We specifically save each device’s unique identifying codes (MAC address or IMEI number) device model, device name, relevant IP address, operating system and version, web browser and version, and geographic location.
  • Your social media content where this is in the public domain, and any messages you send direct to us via social media. This information can include posts and comments, pictures and video footage on sites such as YouTube, Facebook and Twitter. You should always review the terms and conditions and privacy policies of the social media that you use to make sure you understand what kind of information relating to you may be out there in the public domain and how you can stop or limit it from happening.
  • Basic background information on you from government and other external sources.
  • Information from banking, credit card and credit reference agencies about your financial status. We also verify any payment card you use when shopping with us to see if it’s been reported stolen, to check that we’ll be paid for any transaction, and to reduce the risk of fraud (see below).
  • Profile information and insight from organisations that already hold information on you, such as credit reference agencies and ‘customer insight companies’. They give us their views on your household, your status, as well as your possible preferences and behaviours.
This information includes the likely makeup of your household (e.g. how many children you may have and their likely average age) and what your household affairs may be like, the type of car you may drive, your interests (including the kind of magazines and newspapers you may read, where you might go for your holidays and whether you’re environmentally conscious or not) and where you’re likely to shop. It also includes observations about your likely education and employment status, the type of job you may have and your likely financial status (including your mobile phone expenditure, what credit, debit and other Match & More Card you may hold, your current account status and any loans, investments and savings you may have). It also places you into one or more defined behavioural and socio-economic groups.
  • • Information collected independently by online advertising networks (Google for example) through which we place advertisements. The information we get from them varies from network to network. It often summarises the actions of lots of people, and so does not allow us to identify you individually. It relates to what you view, click on and access through websites in their network, including the subject matter of the site you started at and which sites you go to after that. It may also include their analysis of your online behaviour across the wider internet and a profile of you.
How do we use your information?
We use the information we collect for the following reasons:
  • To provide you with our websites, apps which all require a certain amount of technical information to work properly. For example, our local store finder is most effective when we can tell where you are first.
  • To power our security measures and services so you can safely access our website and apps. It also lets us do things such as recognise your username and password, as well as reset them if you happen to forget what they are.
  • To help you shop with us online. For example, we need to know your credit or debit card details so that we can take payment for the things in your shopping basket and provide you with a receipt.
  • To help us run competitions and special offers and make sure you get all the benefits you’re promised for example, if you have one of our Match & More Cards.
  • To get feedback from you about our products, websites, apps, and other services and activities. For example, occasionally we may invite you to review a product or service you’ve bought or used from us. If we do, it’s possible that we’ll use independent research and feedback providers to act on our behalf.
  • To contact you from time to time regarding things you’ve told us you want to hear about; new products, for example, or special offers, exciting competitions and sponsored events. If you use our mobile app, we may use push notifications to highlight when we’ve added new offers and promotions you may be of interest to you. If you stop shopping with us or using our services, we may try and tempt you back to us.
  • To reply to any questions, suggestions, issues or complaints you have contacted us about.
  • To respond to any social media posts or other public comments you might make, whether they are directly to us or about us, our products, websites, apps, services or other activities.
  • To advertise products or services to you for example on your favourite social media sites (e.g. Facebook and Twitter) or on our apps. Please note that these may be in the form of a link to someone else’s website.
  • To tell you about any changes to our products, services, websites and apps. For example, if we withdraw one of our apps for some reason, or change this privacy policy.
  • To make a contract with you. But also to enforce a contract if you don’t honour it, including the collection of any debts that we may be owed by you.
  • To gather statistics about how you and other people use our website apps, what you think of our advertisements, special offers, news, products and product information, competitions, sponsored events, social media and other content and services. We then analyse all this data to see if what we do is interesting to people and meets their needs, or if they should be improved, and if so, what changes would be most beneficial both for our customers and for us.
  • To check that you have (or are likely to have) the means to pay us for any products you order from us over the internet or via one of our apps.
  • To monitor how people use our websites and apps to see if they are being abused or threatened, for example, by internet trolls posting inappropriate comments in review areas or by would-be hackers looking to undermine our security.
  • To protect you and our business from any other potentially criminal behaviour, including identity theft and fraud.
  • To understand you better and in particular, the way you shop, how and where you travel, your personal circumstances and those of your family or household, and the things you may like, dislike, or are especially interested in.
Our aim, quite simply, is to interest and excite you as much as possible while providing great service and value to you in everything we do.
By knowing more about you, we’re able to focus on the things we think are most likely to appeal to you, especially when we send you special offers, news, information on our products and details of competitions and sponsored events.
For instance, we can provide you with money-off vouchers and rewards for the things you actually buy from us, and for the things we think you might be interested in buying from us in the future. We can also tailor special offers to the areas where you live or regularly travel to, so when there’s a promotion at a store near you that we think you may be interested in, we can let you know.
  • To help us maintain administrative and statutory records about our business so we can better understand what we’ve sold, and how, when, where and at what price, and pay our taxes.
  • To enable us (and our third-party service providers) to plan and manage our day-to-day business as effectively as possible, for example, to predict the possible sales volumes of a particular product so we can make doubly sure that we have sufficient stocks to meet the likely demand.
  • To allow us to understand our customer base across all our businesses, both online and in the ‘real world’. We do this by merging your details with information from our other customers and users of our websites, apps and. We can then spot trends and common factors among shoppers, plus we can tailor our business approach, our marketing communications, our digital and social media, our products and our services to the things we believe you and other people like you would be most interested in. This process involves the analysis of many human traits and is sometimes called ‘market segmentation’ or ‘customer segmentation’. Among other things, we look at common trends or ‘segments’ based on people’s geographic location, behaviours, shopping experience, financial standing, the stuff they do on special occasions and the benefits they look for from products or services.
  • To help us conduct focused market research based on trends and common factors, so we can further improve the products and services we offer to all our customers.
  • To test new systems and processes as we roll them out (but generally only in anonymous form) to make sure they work correctly and meet the exceptionally high standards we set for ourselves.
  • To assist us in the development of new products and services over a period of time. For example, we may need to gauge whether a new product is likely to appeal to a large proportion of our customer base. And if not, we’ll want to know why.
  • To see if the money we spend on marketing and advertising across all media represents good value for us or not.
By matching information that’s common to the various sources of information we have about you, we’re able to build a bigger, richer picture. So for example, you might enter a competition and provide your email address. You might then register for an online account with us using the same email address. Simply linking those two pieces of information together tells us a lot. And we can achieve the same effect by matching transaction details and technical information about the electronic devices you use. All of which helps us to understand you better and provide a more enjoyable experience for you.
Who do we share your information with?
We can’t run our business or provide many of the services and benefits you receive from us without involving other people and organisations from time to time. When we share your information, we want you to know that we only do so in accordance with our legal data protection and privacy obligations.
Your information may be disclosed to:
  • Other people who help us provide our websites, apps, card and related services to you. They include information technology experts who design and host our websites, and payment services companies that make it easy for you to use your credit or payment Match & More Cards with us. Other examples include market research companies, marketing, design and PR organisations and general service companies such as printers, mailing houses and form-scanning service providers.
  • Other people who help us provide our websites, apps, card and related services to you. They include information technology experts who design and host our websites, and payment services companies that make it easy for you to use your credit or payment Match & More Cards with us. Other examples include market research companies, marketing, design and PR organisations and general service companies such as printers, mailing houses and form-scanning service providers.
  • Banks and finance companies where we have allowed them to offer you the possibility of buying our products on credit or with a loan arranged through our stores or online. (They may keep this information for their related banking and finance purposes)
  • Credit reference agencies, who supply anti-fraud and credit-insight information to us, central and local government departments
  • Third-party companies whose products and services we sell, so they can better understand the profile of our customers who buy from or are interested in them. However, all the information we share will be collected and anonymised, so neither you nor any of your devices can be identified from it.
  • With social media companies such as Facebook and Twitter, to enable us to run targeted promotions for you on their platforms;
  • Rewards companies which you have signed up to, in order for you to receive the rewards and benefits they offer when you shop with us. (They may keep this information)
  • Any new business partners we may have over time, for example, in the event of a joint venture, re-organisation, business merger or sale that affects us.
  • Our professional advisors including our lawyers and technology consultants when they need it to give us their professional advice.
  • The Police, local authorities, Her Majesty’s Revenue and Customs (HMRC), the courts and any other government authority if they ask us to do so (but only if us doing so is lawful).
  • Other people who make a ‘subject access request’, where we are allowed to do so by law. (See ‘Managing Your Information’ below for what we mean by a ‘subject access request’.)
We may also share the information we collect where we are legally obliged to do so, e.g. to comply with a court order.
Social media, blogs, reviews, etc.
Any social media posts or comments you send to us will be shared under the terms of the relevant social media platform (e.g. Facebook or Twitter) on which they’re written and could be made public. Other people, not us, control these platforms. We’re not responsible for this kind of sharing. So before you make any remarks or observations about anything, you should review the terms and conditions and privacy policies of the social media platforms you use. That way, you’ll understand how they will use your information, what information relating to you they will place in the public domain, and how you can stop them from doing so if you’re unhappy about it.
Any social media posts or comments you send to us will be shared under the terms of the relevant social media platform (e.g. Facebook or Twitter) on which they’re written and could be made public. Other people, not us, control these platforms. We’re not responsible for this kind of sharing. So before you make any remarks or observations about anything, you should review the terms and conditions and privacy policies of the social media platforms you use. That way, you’ll understand how they will use your information, what information relating to you they will place in the public domain, and how you can stop them from doing so if you’re unhappy about it.
You should take extra care to ensure that any comments you make on these services, and on social media in general are fit to be read by the public, and are not offensive, insulting or defamatory. At the end of the day, you are responsible for ensuring that any comments you make comply with any relevant policy on acceptable use of those services.
International transfer of your information
Although we’re based in the VN, we use suppliers from many parts of the world to help ensure you receive the very best in products and services from us.
To allow us to run our business on this basis, the information we collect may on occasion be transferred to, stored and used at premises in other countries including the United States of America.
Naturally, we aim to ensure all our suppliers take information security as seriously as we do.
Even so, information protection laws can vary from country to country.
Security of your information
A lot of the information we receive reaches us electronically, originating from your device and then transmitted by your relevant telecoms network provider.
Where it’s within our control, we put measures in place to ensure this ‘in flight’ data is as secure as it possibly can be.
And once it arrives, you can be sure we take the security of your information very seriously.
We use appropriate procedures and technical security measures (including strict encryption, anonymisation and archiving techniques) to safeguard your information across all our computer systems, networks, websites, apps, offices and stores.
Plus, we use secure means to communicate with you where appropriate, such as ‘https’ and other security and encryption protocols.
How long do we keep your information?
To make sure we meet our legal data protection and privacy obligations, we only hold on to your information for as long as we actually need them for the purposes we acquired them in the first place (as set out above).
In most cases, this means we will keep your information for as long as you continue to shop with us or use our services, and for a period time afterwards if you stop doing so, to see if we can persuade you to come back to us.
After that we will either delete it or anonymise it so that it cannot be linked back to you.
Managing your information
To reduce the chances of an error or misunderstanding, we need to keep the information we gather about you accurate and up-to-date.
But whilst we work very hard to make sure mistakes don’t happen, we need your help, too.
So if you have an online account with us, please ensure that the information you provide (e.g. any contact information) is correct and that you review it and update it regularly.
If you have reason to believe any of the information we collect on you may be inaccurate, and you are unable to put it right yourself through your online accounts with us, please contact us (see below for how to do this).
You are perfectly within your rights to ask us whether we hold information about you and if so, for us to give you certain details about that information and/or the information itself. This right is commonly known as a ‘subject access request’. Certain exemptions and conditions apply to this right, principally that it should be in writing and that you give us reasonable details about the information you want.
We reserve the right to charge you a small administration fee to meet our costs in honouring your legal rights, where permitted by the relevant law.
We also reserve the right not to comply with any enquiries or requests we receive about the information we collect, where we may lawfully do so. For example, if we have reason to believe that a request is malicious, technically impossible, involves disproportionate effort or could be harmful to others.
If you have any worries or complaints about the way we use your information, please don’t hesitate to get in touch with us. We’ll do our very best to set your mind at rest or put things right.
Updates to this privacy policy
We review the ways we use your information regularly. And in doing so, we may change what kind of information we collect, how we store it, who we share it with and how we act on it.
Consequently, we will need to change this privacy policy from time to time to keep it accurate and up-to-date.
Whenever we change this policy, rest assured we will make every effort to tell you. That way, you can check to see if you’re still happy. And if, following any changes, you continue to use our websites and apps, contact us by telephone or otherwise provide information to us (through our stores or social media, for example) we will assume that you agree to those changes.
KIEN DEN TRADING COMPANY
Contact us
You’re welcome to get in touch with us to discuss your information at any time.
Our contact details are here.
Thank you very much for taking the time to read this document.
Kien Den Trading Limited Liability Company
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